Context The collaboration Theo Platel, European pickleball champion, partnered with FlyTex to represent their performance apparel during training sessions. The objective of this project was to create a series of images that showcased the products authentically, embedded in real movement,…
Context A City Seen Differently During my apprenticeship at the City of Salon-de-Provence, a creative initiative was launched: each apprentice was invited to share their own perspective of the city. Rather than documenting landmarks in a conventional way, I chose…
Filming or photographing in the mountains is unlike any other environment. The scale, the light, the weather, and the terrain all constantly shift. When skiing is involved, everything becomes even more dynamic. Mountains are both beautiful and unforgiving. They offer…
Working on commercial projects often comes with a subtle tension: how do you highlight a brand without losing authenticity? In visual creation, especially in photography and video, there is always a fine line between artistic expression and marketing intention. Too…